No bullshit like "it is what it is." That's a moronic statement. It is what it is right now. A composer named Fidibici, wonderful musician from the 18th century, said "It is what it isn't." Make a list of statements for which you say it is what it is and change it to what it could be. If you snore, do it in the key of G flat. Today's key is G-Flat.