How to start your own newspaper clipping service
HOW TO MAKE START YOUR OWN NEWSPAPER CLIPPING SERVICE
This is a very lucrative business, and it's growing in demand and
popularity. There are thousands of people in all parts of the world
who are making hundreds of dollars each week, just reading and
clipping news items in the privacy of their own homes!
The press-clipping business is very much misunderstood by most
people, and therefore there are a lot of people who are very
skeptical about it as a way for ordinary people to make extra money
at home. If you explain to friends or neighbors that you operate a
press clipping business, most of them will think you pore through
the obituaries, funeral notices, and wedding announcements.
Clipping these out and sending them to the people or relatives of
the people being written about.
In reality, this is but a very small part of the home-based
newspaper clipping service. The really successful press clipping
services have contracts with companies and organizations that want
to keep current on any number of matter reported in the papers.
Some companies hire clipping services in order to keep track of what
their competitors are doing. Other companies, including businesses
of all kinds, use clipping services as a means of locating sales
leads and new customers. National magazines and newspapers are
always in need of different or interesting material, and frequently
employ home-based clipping services.
To set yourself up in this kind of business, you'll need only a pair
of scissors and as many different newspapers and magazines as you
can subscribe to. A visit to your local library should be most
informative relative to newspapers and magazines available to
You should also visit your local wholesale paper house, or make a
deal with your local stationery store to buy labels at a discount
price. You'll want to attach these labels to the top of each
clipping you send to your clients. On these labels, you'll want to
print the name of the publication the clipping came from, and the
date it appeared, as well as your own name and address.
The next step is simply to start clipping articles that mention or
talk about specific companies or people. File your clippings in
envelopes or boxes according to industries or types of businesses,
by company name, and according to the names of the people mentioned.
Once you have ten or more clippings that talk about a particular
company or person, put them in an envelope and send them to that
company's owner or public relations director. You should include a
short note with the clippings, explaining your service and your fee.
You should try to get your clients to agree to pay you a monthly
"reader's fee," for which you agree to look for anything in the
newspaper about him or his company or industry. Every time you spot
such an article, you of course clip it and send it to him. A
minimum monthly "reader's fee" is usually about $25, but it can vary
according to the number of publications you read, and the number of
Generally, a clipping service that scans statewide publications will
charge about $50 per client, or $100 per client for those wanting
clippings from national publications. These fees, of course, are
monthly fees, and you can easily see how you could make some very
good money with just 20 to 25 clients.
To promote and build your business, you can scan your local business
services directory and send out a solicitation letter to each of
those listed. A couple of days after you've posted your sales
letter, you should follow up with a phone call.
A short, to-the-point ad under "Business Personals" in your daily
newspaper will also bring in new clients for you. And as soon as
you can afford it, go with at least a small display ad in the yellow
pages of your telephone directory.
You should definitely contact the public relations firms,
advertising agencies, and civic organizations in your area. Explain
your services and ask them if they have any special clients or needs
you can help them with. You'll find many of your local political
and "cause" groups very interested in receiving clippings about
Clipping services in one form or another have been around since the
advent of the printing press, and as stated earlier, they're
becoming more in demand. It's definitely the kind of business
anyone who knows how to read can set up and operate with an absolute
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