How to write a folio
HOW TO WRITE A FOLIO
Today, there are hundreds of enterprising men and women who write
simple research papers (known in the mail order trade as FOLIOS) and
sell them by mail. In the pages that follow, I will show you how
you can do the same. I will show you how to select a subject, how
to research it, how to write it, how to get it printed, and how to
I'll show you the four ways to sell it. If you are new to folio
selling, I will show you which of the four ways would be the best
for you. I hope you will read what follows very carefully and very
thoughtfully. THERE ARE NO CATCHES. I have nothing more to sell to
you (unless you want to read some of the other folios which I have
written.) I hope the information which follows can be of real
benefit to you. That is why I have written it!
EXACTLY WHAT IS A FOLIO?
A folio can be called a booklet, a pamphlet, a report, a
newsletter, a guide, an instruction manual, a plan, a manuscript,
etc., etc.. A folio is simply an easy-to-understand manual which
shows the reader "How To" do something that he does not already
know how to do. Most folios show the reader...
*How to start or expand a hobby
*How to develop new abilities or qualities
*How to start a new business or expand an old one
*How to prepare for a new career
*How to make or save money
*How to solve personal problems
*How to spend leisure time
A well written folio is authoritative, factual, and helpful. It
should be written in simple, easily understood language. It can be
anything from a brief two-page mimeographed report to a
professionally printed book bound in a hardback cover. People who
purchase folios by mail are interested in the information they
contain. Seldom do they care what brand of paper the information is
WHAT KINDS OF FOLIOS ARE NOW BEING SOLD BY MAIL?
Pick up almost any magazine at a newsstand that carries classified advertising and you will findds written by people who are selling their folios by mail. Here are sample ads from magazines lyin ere on my desk.
"Be secure, confident, successful! Learn the secret of personal power
"Secrets of the Spirit World! Only $.60 postpaid!"
"Traffic Tickets? Beat them, step by step method. $1.95 postpaid."
"Fluorescent Tubes rejuvenated at no cost. Instructions $1.00."
"Ten Wonder Working Prayers. Enrich, strengthen your life! $1.00
"Why grow old and die? Li Chung Yun lived 256 years. You could, too!
Learn how - $2.00"
"Guide to Witches covens - $2.00"
"Learning Bridge? Send $2.95 for small 20 page guide."
"Learn the secret of making every pair of slacks you sew fit perfectly.
"Enjoy camping inside your Volkswagon. Do it yourself Plans -$2.00"
"Homemade Cheese! Hard, soft, and cottage! Make it yourself! Easy.
Delicious. Complete Instructions, recipes $1.00"
"Toronto Area Job Opportunities - $1.00"
"Ship in Bottle. Instructions, Drawing. $1.00"
If you can produce a "How to Do it" manual that is NOVEL,
INTERESTING and genuinely HELPFUL, you can do what the advertisers
above have done. You can print it yourself and sell it by mail!
WHAT SHOULD YOU WRITE ABOUT?
You should write
*only on subjects that really interest you, and
*on subjects that you already know something about.
For example, if you just love to cook, write a folio on cooking. If
people like the first folio they buy from you, they will buy other
folios in the future, as long as they are on the same basic subject.
If you write on a subject that really does not interest you very
much, you will be bored to death by the time you get to your third
Ask yourself, "what do I do with my spare time?" Write a folio
HOW DO YOU RESEARCH THE FOLIO?
Make yourself an expert on the subject! Talk to friends and
neighbors. Ask questions. Read books, newspapers, and magazines on
the subject. Ask you librarian for suggestions. As you read, keep
notes on everything. When you have read everything you could lay
your hands on, sit down and study your notes. Read them very slowly
and carefully. Then lay the notes aside and think about the whole
subject for a day or two. You will be amazed at what your mind will
do with the subject if you have researched it thoroughly!
HOW DO YOU WRITE IT?
Here is a tip from a professional writer. Sit down and pretend that
you are a person who knows absolutely nothing about the subject.
Write down FIFTEEN QUESTIONS that such a person might ask you. Then
write out, in your own words, the answers to the fifteen questions.
Do not try to be literary! When you are finished, lay it aside for
a day or two.
Then re-read it with a red pencil, crossing out all unnecessary
words and sentences, inserting a new point here and there. REWRITE
the whole thing, and you will be amazed to discover that your folio
is ready to be published!
HOW DO YOU GET IT PRINTED?
Type it as neatly as possible on 8 1/2 x 11 WHITE typing paper.
Single space it, leaving two lines between each paragraph. Take it
to a local PHOTO-OFFSET printer who will make a few hundred copies
for you, very reasonably, usually within 24 hours. If you have more
than four pages, have it printed on both sides of the paper. It
will lower your printing costs slightly, and it will save you extra
postage in the future. To give your folio a professional touch,
have it printed on canary yellow, pink, or light green paper.
HOW DO YOU SELL IT?
There are 4 ways:
1. DIRECT FROM ADS IN MAGAZINES AND TABLOID PAPERS. If economically
possible, sell it for $1.00 or $2.00 per copy. (Occasionally
$3.00). Write a brief, eye-catching classified ad asking those
interested to send their orders directly to you. If your ad is
novel, believable, and of genuine interest, you will be surprised
at how many people will do this. If your folio is about stamp
collecting, advertise it in the stamp collecting papers. If it
is about Astrology, advertise it in the Astrology magazines - to
do otherwise is fatal. Be sure to run your ad in at least three
issues. If you have never sold folios by mail, I sincerely
suggest you use this method.
2. ADVERTISE FOR INQUIRIES. If your folio is quite elaborate and
must be sold for $3.00 or more, use this method. Write a brief,
tempting ad describing your folio, and offer free details. Then
mail literature describing the folio to those who answer the ads.
Don't expect more than one inquiry in ten to buy it from you.
Here are ads placed by folio writers in issues of the National
Enquirer, who use this method:
"Never Won anything? Anyone can win sweepstakes contests! Free details."
"Troubled? God can help! Free information."
"Overweight? I lost 53 pounds. Easily. (Permanently!) New Method.
"Make money clipping newspapers at home spare time. Details Free."
3. DIRECT MAIL. If you have written a folio showing how to get
inventions patented, you could purchase a list of amateur
inventors, and mail your sales literature to each individual on
the list. If you are lucky, you'll sell your folio to about one
person in every twenty-five. Direct mail can be very effective
for experienced mail order operators, but it is usually far too
costly for the beginner. It can easily cost you several hundred
dollars for each one thousand letters you mail.
4. SELLING THROUGH AGENTS. If you are willing to sell your folio in
small wholesale quantities, or if you are willing to drop-ship
folios for mail dealers, then you might find this the most
effective way to market your folios. Below are some ads placed
by folio writers in a recent issue of Specialty Salesman.
"Sell Health Books Mail Order! Write"
"Sell Books by mail. Complete dealer set-up, $.25"
"Sell Books by mail! 400% Profit!"
"Free Newsletter! Sell Books by mail. We wholesale, drop-ship."
Some of the above ads have been running ten and twenty years,
indicating that this could be a very successful way to market your
500 NEW FOLIO IDEAS!
Over the past two or three years, I have been jotting down ideas for
folios that could be developed and sold by mail. I'm now printing
the whole list for your use. I honestly feel that any idea on this
list could be marketed by mail, if a person had the ambition and
ingenuity to develop it.
You are free to use any idea on this list. I have not checked to
see if any of the titles have been copywrited. If they have, create
a new one. Also, you are free to change the titles around to suit
your own situation. For example, "Summer Jobs in Nevada" could
become, "Summer Jobs in New York City." I'm sure you get the point.
As you go through the list, consider using a highlighter or colored
pen to select topics you'd like to write about. This would be the
beginning of your plan.
Good luck to you!
MARRIAGE Plan your Wedding Now! Plan your Honeymoon What to Wear at your
wedding Cooking Tips for Newlyweds Do you need a Marriage Counselor?
Living on a Budget How to Survive Divorce How to Get a Divorce Teach
your Husband to cook! Organize your housework Alimony Laws Made Simple
How to be a successful Father How to Win a Fight with your Spouse Marry
a Man with Money Poor Men make Better Husbands
FAMILY AND CHILDREN So, You're Expecting a Baby! Does you Child take
Drugs? Don't Spank your Child! Select the Right Name for your baby!
Inspire you Child to Learn Can you Boy Defend himself? Listen to Your
Child How to Raise an Only Child Teach your Child to Read Choosing a
Baby-sitter Loving an Adopted Child Keep your Child Busy! Tell you Child
about Sex How to Select a Baby Doctor Understanding you Teenager Which
Summer Camp for you child Teach your Son a Trade Facts about Childbirth
FAMILY PROBLEMS A parents guide to Dangerous Drugs Save Money on your
Clothing Bill Mother's Guide to Thrift Shop Buying Where & How to Apply
for a Loan Better health through better eating How to Trace your Family
Tree Families without Fathers Does your child Eat Right? What Unwed
Mothers Should Know
SALESMANSHIP Ten Ways to Close the Sale Sell it at the Flea Market! Is
selling for You? Ten Successful Selling Tips How to Improve your Sales
Technique Why People Buy How to Sell Sporting Goods Positive Thinking
Makes the Difference Directory of Direct Selling Firms How to Get Leads
by Telephone How to Recruit Salesmen
ENTERTAINING AT HOME How to Throw a Cocktail Party 24 Ideas for a
birthday party Make your Shower a Real Success How to be a Gracious
Hostess The Office Party Guide Turn an Ordinary Meal into a FEAST How to
Make Better Cocktails
BEAUTY Glamour Tips for Teenagers Beauty Tips for an Expectant Mother
Every Woman Can be Beautiful Apply Make-Up like a Professional Your
Personality makes a Difference What Color is Best for You? How to
Achieve the Natural Look Choosing the right hair style for you
ASTROLOGY How to Chart your Horoscope Selecting a Career through
Astrology Astrology and your Marriage Mate Apply Astrology for your
Daily Life Astrology Made Simple Your Future is in the Stars! How to
Read the Zodiac
GARDENING Build your own Greenhouse Grow what you eat! How to Grow
Gorgeous Roses Beginners Guide to Landscaping How to Grow Food in an
ANTIQUES Introduction to Antique Collecting Facts about Antique Auctions
How to Sell Antiques Let's Go to an Antique Show How to Become an
Antique Dealer Directory of Antique Publications How to Detect Fake
Antiques How to Restore Antiques
WRITING Writing Mystery Stories How to Write Poetry Writing Gags for
Television How to Write for Newspapers Start a Writers Club
Opportunities in Ghost Writing Can you Write Science Fiction? How to
Write for Trade Papers Writing for Children Today's Market for Short
Stories How to write for religious magazines How to Plot a Novel
Selecting a Literary Agent How to write Book Reviews How to Review Plays
and Movies Become a Music Critic What they NEVER Tell you in Writing
HOME DECORATING Decorating Tips for Your Bedroom Thirteen ways to
beautify your kitchen How to Decorate your Windows Decorate Like a
Professional! Patios can be Beautiful Beginner's guide to drapery making
Wallpaper makes the difference Glamorous ? , in your Bathroom Selecting
Plants for your Home
PHOTOGRAPHY Repair your own Camera Photo Retouching for Beginners Become
a professional photographer How to make better home movies Selecting the
right camera for you Build your own dark room Become a wedding
photographer Where to sell your photography
CHURCH Sermon outlines for busy pastors Fund Raising Ideas for your
church 12 ways to increase your church attendance Projects for vacation
bible school How to use chalk talks effectively How to prepare a sermon
Put some ZIP into your church bulletin Every parishioner - an
Evangelist! Choir practice can be fun Keep the older members happy
Teaching tips for Sunday School teachers Have you been called to the
priesthood Religious vocations for women Plan a prayer breakfast
AUTOMOBILES How to tune your own car Save money on auto parts Revitalize
your transmission How to test a car before you buy! Repair the brakes
PETS How to raise your kitten Tricks your dog can learn Build your own
aquarium Fashion tips for your poodle How to operate a dog kennel How to
start a pet shop Dog grooming opportunities How to win at the next dog
show Do snakes make good pets? The successful way to raise rabbits
TRAVEL Overcome your fear of flight How to obtain a passport Vacation
planning tips Travel tips for honeymooners Let's go camping Ghost towns
you should see How to survive in the wilderness Vacationing in the
desert Plan a hiking trip
GAMBLING How to become a blackjack dealer Job opportunities in Las Vegas
Gambling secrets revealed Win at the race track! How to play Keno
Baccarat for beginners Roulette self taught Why gambling should be
legalized Handbook for Poker players How to win at 21 Better Bingo!
Improve your Pinochle game How to cure a compulsive gambler
ART How to paint landscapes Make your own picture frames Oil painting
for beginners Working with acrylics Introduction to water colors How to
exhibit your paintings How to buy art supplies How to model for art
classes How to sketch portraits Working with chalks
STAMP COLLECTING Start a stamp collection Stamp mixtures can be fun
Organize a stamp collectors club How to find a stamp collectors club
Stamps by country or topic How to sell your stamp collection Let's visit
a stamp auction How to sell stamp packets by mail Start an approval
business for stamp collectors! Recognizing rare stamps Investing in
HANDCRAFTS Working with leather Pottery making for beginners Make your
own jewelry How to make beautiful dolls Introduction to metal enameling
How to make puppets Making a potter's wheel Craft projects for
pre-school children Profits in Indian jewelry How to make stained glass
windows Like working with beads? Make your own Christmas cards Directory
of wholesale handcraft supplies How to build doll houses Christmas
decorations you can make Knitting & Crocheting ideas for the beginner
Selling handmade crafts at art shows Candlemaking for beginners Weave
your own rugs The art of shellcraft Selling handcrafts on consignment
Needlepoint for beginners Decorating glass The art of Papier-Mache An
introduction to ceramics Conducting handcraft classes Create your own
earrings 54 new quilt patterns Making gifts from throw-aways The basics
of macrame Decoupage: an introduction What you can make from macrame
Christmas crafts for children Bread dough art for beginners
NEW CAREERS What to ask for a raise Write your own resume Earn money
tutoring Dance your way to stardom Your future in Physics Careers in
Astronomy How to dress for job interviews Become a professional
Astrologer Raising funds for profit Gun repairing as a career
Opportunities unlimited for commercial artists! Have fun! Be a ski
instructor! Job opportunities in law enforcement Can YOU manage
apartments? Become a book finder Writing for small town newspapers
Opportunities in advertising Become a professional librarian Are you a
BORN mechanic? Is there a place in TV for you? Show business opportunity
guide Your place in the electronics industry Environmental careers Your
aptitude and your job A career in nursing for you How to break into
public relations Air freight - transportation of the future Be a
management consultant Your future as a travel agent Opportunities for
part-time workers Wanted! Aviation Mechanics How to succeed in a job
interview Summer jobs in Nevada Job opportunitie s for women in Alaska
Can you counsel alcoholics? Guide to professional acting schools How to
become a recording artist Finding satisfaction in your job Should you be
a social worker?
MONEY MAKING IDEAS How to run a garage sale Making money with old comic
books Start a shopping service How to start a trade paper There's money
in turquoise Cash in on today's hobby market! Investing in real estate
20 ways to get rich quick! How to be your own boss Turn your ideas into
DOLLARS! Your town needs a typing service! Open an art gallery How to
start a delivery service Collecting bills can be profitable How to start
a mobile home park Start a bookkeeping service Penpals are big business!
Cash in on the nostalgia craze Form your own rock group! Start a resume
bureau Teach children how to dance Profits in auctions Business
enterprises for college students
HOBBIES Collect coins for fun and profit Chess: self taught Boat
building for beginners Let's go to a boat show! Bicycle your way to
better health How to repair your bicycle Let's motor bike! How to join a
motorcycle club How to repair your motorcycle How to enter a chess
tournament Start your own chess club! How to collect military medals 200
things you can collect Collecting paper weights Gun collecting as a
hobby Collecting Nazi relics Guide to antique car collecting How to
collect gems and minerals Become a silent film buff Model railroading:
an introduction Bow to collect old postcards How to build model
airplanes Collecting postmarks Go fly a kite! How to perform magic
tricks Gardening - America's #1 hobby Guide to seashell collecting Tips
for radio hams collect bottles for fun and profit How to collect
autographs Collecting old automobile manuals Do you collect old
magazines? Book collecting for beginners
PERSONAL PROBLEMS Protect yourself from muggers Protect your home from
burglary How to handle obscene phone calls How to say "No" to a salesman
Defend yourself from rape How to file for bankruptcy How to sublet your
apartment How to sell your home Investing in jewelry What YOU should
know about banking How to buy stocks and bonds Get the creditors off
your back What credit bureaus know about you How to balance your
checkbook How to save on your hospital bills
SPORTS How to enter professional football Improve your swimming strokes
Can you handle racing cars? How to play better baseball Wrestling holds:
An introduction Guide to ski reports Amateur boxing guides Know your
hunting rifle Let's go trout fishing Tennis for beginners Keep in shape!
Bowl! Treasure hunting can be fun Let's go deer hunting! The thrill of
salt water fishing Jog your way to health How to lift weights Build your
own gym! Ice hockey: an introduction Play basketball! Are you
interested in wild game hunting? Body building tips What to wear in the
OCCULTISM Witchcraft secrets revealed True mystical experiences Your
handwriting reveals the real you! ESP for beginners You can change your
destiny An introduction to hypnotism Relax! Learn to meditate
MISCELLANEOUS The hitchhikers manual You can be a TV contestant! Facts
every inventor should know How to enjoy the opera Living in a mobile
home How to read blueprints How they make TV commercials Are your
employees stealing from you? How to prepare a publicity release
Understanding the stock market Effective lecturing for beginners All
about mutual funds How to pass a lie detector test Get free publicity
for your business How to pan for gold How to select the perfect gift How
to remove tattoos How to learn tattooing Sewing tips (from a
professional!) Make your own cheese Directory of UFO groups Build your
own canoe How to be a ventriloquist The Florida flea market guide 101
ways to decorate a cake How to identify counterfeit money Guide to
professional cooking schools Facts about franchises Twenty ways to get
your name in the paper! How to meet celebrities Guide to radio talk
shows How to adjust to a new neighborhood Recipes for homemade jelly How
to conduct a political campaign How t o hold a fashion show! How to move
- easily, economically Handbook for street musicians How to mold public
opinion How to spot a potential suicide How to train a hunting dog
HEALTH Ten old fashioned cold remedies Facts about arthritis My life
with Polio Ten ways to cure insomnia Recipes for diet candy Fasting is
good for you Are you facing a nervous breakdown? How to care for your
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